It is interesting how far blogs have come. For example just the other day at a local Barnes and Noble I came across an article where an owner of a small retail handbag store decided to close the store, and just concentrate on her blog instead.
The business owner mentioned that she noticed more sales and exposure by having a blog. Users were able to leave comments, and talk to her directly. On her blog she was posting work-in-progress pictures, how the handbags are being made, the materials used, and the care she put into her work. This powerful combination - having a great product powered by a blog let the business owner work from the comfort of her house, and save some money by closing the retail store.
The story was very interesting; too bad I don't recall the title of the magazine. I wonder why no one has published a blogging magazine yet. I would be the first to sign-up for the subscription :) There are many books on blogging though, which is always good.
I remember when Blogging for Dummies book included a couple of pages on LivingDot - a blog hosting company I started in 2003, but that's another story.
Happy blogging!
The business owner mentioned that she noticed more sales and exposure by having a blog. Users were able to leave comments, and talk to her directly. On her blog she was posting work-in-progress pictures, how the handbags are being made, the materials used, and the care she put into her work. This powerful combination - having a great product powered by a blog let the business owner work from the comfort of her house, and save some money by closing the retail store.
The story was very interesting; too bad I don't recall the title of the magazine. I wonder why no one has published a blogging magazine yet. I would be the first to sign-up for the subscription :) There are many books on blogging though, which is always good.
I remember when Blogging for Dummies book included a couple of pages on LivingDot - a blog hosting company I started in 2003, but that's another story.
Happy blogging!
