I just received my favorite magazine - Entrepreneur, in the mail. There is an article called Marketing - word to the wise that lists 8 tired words that will turn customers off instead of drawing them in. Very interesting, and if I think about the words they're listing it actually makes sense. In fact, it turned out that FirmDot was guilty of word crimes - using one word out of those 8.
The words, if anyone is interested, are: Care, Solutions (that is the one we've been using till today, now replaced with Services), Results, Amazing, Needs, Quality, Turnkey and #1.
The reason I replaced the word Solutions with Services is quite simple - although we do offer Blog Solutions to some extent, it is mostly Blog Services and not necessarily Solutions per se. I hope it makes sense.
Happy blogging!
The words, if anyone is interested, are: Care, Solutions (that is the one we've been using till today, now replaced with Services), Results, Amazing, Needs, Quality, Turnkey and #1.
The reason I replaced the word Solutions with Services is quite simple - although we do offer Blog Solutions to some extent, it is mostly Blog Services and not necessarily Solutions per se. I hope it makes sense.
Happy blogging!
